Montevideo, November 20, 2017.
On November 15, we joined the campaign "The Power of Being Close", UNICEF's corporate campaign for childhood, which aims to establish partnerships with the private sector for the benefit of children, as it constitutes a key ally in work for childhood.
The goal of this campaign is to help parents be closer to their children during two important stages: childhood and adolescence, through brochures and materials that allow playing with children.
The role of parents is essential to stimulate, accompany, and enhance their children's development. Through this campaign, it seeks to motivate and support parents to be closer to their children, helping them build their present and future.
